Job Overview

The goal of the Recruitment Marketing Specialist is to provide recruitment, marketing, and strategic communications in support of the mission of Loudoun County Public Schools (LCPS) and its strategic goal of cultivating a high performing team of professionals. The Specialist is responsible for a variety of communications functions, to include strategic design and placement of recruitment communications and ads, developing and maintaining communication tools, coordinating and promoting job fairs and hiring events through multiple platforms both paid and earned media, creating and distributing high-quality marketing materials, to support LCPS in becoming the employer of choice. The Recruitment Marketing Specialist will be responsible for analyzing and leveraging analytics in order to make strategic, data-driven marketing decisions.

 

 

Roles and Responsibilities

The following information is intended to describe the overall nature and scope of the work being performed. This is not a comprehensive listing of all responsibilities or tasks; work may differ and other work may be assigned when deemed appropriate.

• Create and manage the communication goals, strategies and plans for the HRTD recruitment functions.
• Develop presentations, social media campaigns, news releases, fact sheets, website content and other information sharing tools.
• Work with the communications office to support the LCPS brand in publication development.
• Build a strategic sourcing plan for LCPS recruitment in all areas, including researching and building a network of recruiting sources, internal referrals, and other external resources such as social media outlets, websites, industry associations, and print and radio advertisements.
• Create and coordinate recruitment materials and advertisements tailored to reach a wide range of candidates, in collaboration with vendors and/or LCPS’s Department of Communications and Community Engagement or other internal resource groups.
• Manage the recruitment social media sites to support LCPS in becoming the Employer of Choice.
• Analyze data and leverage analytics to assist in decision making.

 

Qualifications

Below are the minimum qualifications for this job. Equivalent combinations of education and experience are also acceptable.

 

     Education

     Bachelor’s degree in Communications, Marketing, or similar field

 

     Experience

     Two years of professional experience in marketing or communications

 

     Licenses and Certifications

     NA

 

     Knowledge, Skills and Abilities

 

• Excellent oral, written and interpersonal communication skills
• Understanding of brand awareness and current marketing strategies and trends
• Experience and knowledge in managing, developing, and executing social media campaigns, both paid and earned
• Experience in planning and managing internal (employee) and external communication programs
• Demonstrated effective project management skills, from concept and planning through tactical execution and evaluation, including managing the work of various professionals in the development and delivery of publications and web content
• Possesses the professional and personal characteristics necessary for working effectively with school and administrative personnel at multiple levels of the organization, as well as external stakeholders
• Strong writing and image design skills
• Knowledge of recruitment and sourcing strategies

 

Physical Requirements

The following provides a brief description of physical requirements for this job:

While performing the duties of this job, the employee is regularly talking, expressing or exchanging ideas by means of the spoken word. The employee must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly. The employee must possess normal cognitive abilities including the ability to learn, recall and apply certain practices and policies. Frequently sitting and/or remaining in a stationary position for long periods of time. Exerting up to 25 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

 

 

Reports to: Chief Comunications and Community Engagement  Officer

FLSA Status: Non-Exempt

Months/Days/Hours: as needed

Salary Level: Banded Rates: Band Rate: 14

Salary Scale: https://www.lcps.org/compensation

Salary Range: $37.66